In this digital era, we are all aware of the undeniable power of video in the digital marketing world. As the best performing and profitable digital marketing tool, businesses no longer hesitate whether to incorporate it or not in their strategy. There’s no doubt about that. The question is how to do it more effectively? Above all is identifying the latest digital and video marketing trends and to modify the existing or develop new advertising methods, accordingly.
Video marketing continues to change rapidly, with constant shifts in platforms conditions and terms, viewer’s preferences, etc. What is popular this year might not be in the next. Therefore, companies need to keep up with the latest video marketing trends, in order to stay ahead of the industry curve.
This article is about the 10 video marketing trends we believe are the future of video marketing and every brand should watch closely in 2019. So, let’s dive in!
1. Bye, Bye TV Ads; Hello Youtube Ads!
The key element of advertising is to be seen where everyone is watching. Because YouTube has crossed the record of 2 billion logged-in viewers per month, advertising on this platform may give you more ad reach than a TV commercial. It’s an excellent opportunity for businesses to boost their brand and engage customers. With YouTube video ads, your prospects can skip your ads, but only after watching 6 seconds, in which case, the advertiser is not charged. Great, right? To pay for the actual view only. So how much do Youtube ads cost? Usually between 0.10$- 0.30$ per view, depending on your target audience, goals, and video quality. Apart from the pricing, the advantages of Youtube over Tv ads are:
- Get to your target audience more efficiently;
- Higher chance for your prospects to take an action;
- Your ad can be shared on other platforms;
- Much better ROI.
2. 360 Degree Video is One of the Best Video Marketing Trends
Create a full 360 experience for your target group, so they can have a better look at your company, culture, product or service. Viewers will get the chance to look around by moving left and right while the video is on or paused. In this way, you will connect better and spread trust among the consumers. It is easy to make it. You don’t need any fancy equipment to ‘cook’ this video, a GoPro camera or smartphone will do the job! After filming, by using a method known as video stitching, all shots are merged into one video piece. Video stitching could be done by the camera itself, app or specialized software such as Mistika VR.
3. Instagram Ads Are Blooming
With an audience of over a billion users, Instagram has become one of the most attractive platforms for advertisers. Because video is a preferred type of content on this platform, video ads are more popular than ever. Besides, 48% of consumers said they have purchased due to a brand’s video on Instagram. So, don’t hesitate to take advantage of all Instagram opportunities for your video marketing strategy.
To make a successful Instagram video ad, have the following tips in mind:
- The shorter, the better.
- Be consistent to your brand – add your logo and brand colors.
- Keep the focus on one goal (sale, promote).
- Make it natural. In other words, don’t make your ads look like ads.
- Follow the required video sizes and dimensions.
Who says that you can’t turn your hobby into a business? Reasons to vlog? Well, vlogging gives your viewers a peek into your life and can help you form a better connection with your audience. Moreover, vlogging could be about some specific topics, not just a tour throughout the day. To become a successful vlogger, these are my top 4 things you should pay attention to:
- Consistency is key.
- Attract, but more importantly, keep viewers attention.
- Don’t waste viewer’s time; provide quality, short video content.
- Practice, practice, practice! Practice makes perfect!
5. Quantity Prevails Quality
Video quality should never be neglected because it can help set your video content apart and allow it to rise above the clouds. The video resolution is crucial, but moreover, the content quality must be on a higher level. What’s the point of watching a video in 1080p, if the viewers can’t get the message properly? An influencer simply shares his experience and tips through a front-facing phone camera and gets far more viewers than expensive video filmed on a set with a bunch of cameras and actors. What an irony, you would say, but instead of just feeding our eyes, we should rather seek something useful to learn from.
6. High-quality, Low-cost Video
Technology moves fast forward as the days go by. Whatever is expensive now, may be cheap next year. The declining cost of the video should not be a big surprise for us, considering the fact that new filming equipment or tool finds its way on the market on a daily basis. Another thing worth mentioning is that today’s smartphones have video-creation features almost as good as the professional video production equipment. Case in point: last year director Steven Soderbergh shot “Unsane,” a feature-length film, entirely on an iPhone and edited it in a few hours on his laptop.
7. Go Live
Convert new leads and drive additional exposure with Live video. You can go live on Instagram, Facebook, Youtube or other live streaming platforms. Do not underestimate this game-changing marketing tool because it can do wonders for your business. With no duration restrictions, you can interact better with your customers and bring the conversation to a more personal level. Businesses that understood the strength of using this tool started implementing Live Q&A, AMA sessions, product launches, tutorials, interviews, etc.
8. Soundless Video As a Video Marketing Trend
Our customers speak to us. What matters is, do we listen to them? Yes, we DO! The most compelling evidence is the rise of a new video marketing trend – Soundless video. Statistically, 85 percent of Facebook video is watched without sound, so why adding sound when people tend to mute videos? Being often in crowded surroundings, most of us don’t want to make noise or be a distraction to others, which is why our phones are usually on a silent mode.
On the other hand, this means less work for the editors and more forward-thinking of the advertisers. Speaking of advertisers, they simply can’t deny the changes that need to be done in order to keep up with their audience. And if this is a new way of communication on social media, marketers will have to embrace it. Therefore, the video content must be in a good quality, high contrast (differs from other videos) and easy to understand. Be smart and creative and make the most of every second by using only visuals.
9. Long-Form video content
To tell a story in 120 seconds and not to feel like you’ve rushed through the end, is indeed a masterpiece. But efficacy could be achieved with a long-form video as well. Businesses from time to time depending on their strategy, create 8, 20 or 30 minutes-long videos to build loyalty or to strengthen their connection with the customers. Maybe your video won’t have a high play rate but for those who are into your brand, this means a lot. On the financial and time-consuming aspect, the costs are higher and you’ll need more time to create it, but it will result in higher ROI.
Did you like my top 9 Video marketing trends?
I’m sure that something new is knocking on the door already, but these 9 trends shouldn’t be ignored by any chance. Feel free to leave a comment down below and for any additional questions please contact Ignite Global Media.