Whether you are hosting a free event or trying to improve your conference profitability, an effective video marketing strategy is mandatory for a successful event promotion. According to Forrester, one minute of video can be equivalent to 1.8 million words. Therefore, it is not a surprise that the use of video to promote your event has become one of the best ways to attract more attendees.
A key thing to remember, one video is not enough anymore. With this in mind, we present to you our several cool promotional event ideas to leverage the power of the video.
1. ‘Save the Date’ Video for Pre-event Announcement
In the world of events where energy drives success, announcing your next big happening with an awe-inspiring ‘Save the Date’ video is just the right thing to start with. Before creating this type of video, ask yourself what will grab your attendees’ attention. Remember, the first few seconds are the most important. At this stage you don’t need to tell all the details, just give your target audience a heads up and keep some of the exciting parts for later.
2. Video Landing Page for Higher Conversion
If you already have arranged some great names on your speaker list and you want to give a top-notch presentation of your event online, an event landing page is a must-have. Not only will you create a professional online presence, but this will also help you encourage more sign-ups. And I guess you know what is to be said next – couple that conference landing page with a stirring video. A study by eyeviewdigital.com shows that using video on landing pages can increase conversion by 80%.
3. Leverage Your Speakers as Event Advocates
A surefire way to get your potential attendees excited about your upcoming event is to create powerful videos showcasing some of the speakers. Don’t hesitate to ask your keynote speakers to record themselves giving a glimpse of their speech. Alternatively, you can organize a crew to do the filming and editing. Don’t worry about the location. At Ignite Global Media we can arrange that for you regardless of which part of the world your keynotes are coming.
4. ‘Testimonial Video’ as Most Effective Way to Promote Your Event
The most credible type of video to promote an event is, without a doubt, the testimonial video. Watching last-year attendees speaking with amazement about their event experience is definitely a headway to increased ticket sales. One way to do it is to make a video montage of several testimonials from past events answering the question of why your leads can’t miss out on your next one.
5. Reuse Video Content from Past Events
All you need here is a hand with video editing. You already have the footage and now is the time to make a use of it again. Whether it would be a promotional video combining this year’s information with last year’s experience or just highlights from the last year’s conference, it is a material you already have.
6. Actively Promote the Live Streaming Link
Here we assume that you are going to live stream your event. If not, you still have time to change your mind, as live streaming is straight fire for events. Start with the link promotion about a month before the event. Continue to post reminders as the date approaches – starting with one week from the event, three days, a day, and finally, the morning of the event.
7. Build Interest with Videos of Sponsors and Exhibitors
This is not only a great opportunity for you to promote your event with video, but for the sponsors and exhibitors to demonstrate their products/services too. If you are an expo organizer, this type of video is a key element of your marketing mix. Furthermore, you can include this option in your exhibition/sponsorship packages and add additional value to your potential partners.
8. Use ‘Videos of Local Attractions’ to Attract a Broader Audience
You can include footage of the local attractions the region offers in your promotional video, or just embed some nicely produced videos about your city on your event website. Either way, you’ll provide your potential attendees from across the globe, an additional reason to fly over to your country.
9. Video Invitation from the CEO
Your CEO is the face of your company. That being the fact, there is no better way to drive engagement and create a close connection than sending each one of your leads a personal email invitation with a video of your CEO inviting them to attend. 1:1 video is already one of the biggest video trends in 2019, so, make good use of it.
10. Add Videos to Your Event App
Not all events have the capability of creating apps, but if you are big enough and have the budget you should definitely design your event app in a style – we mean, add some videos there.
All of this sounds great, right? But, if you are still thinking about the barriers, whether it is the location of the speakers or the budget for making this dream campaign come true, think no longer. We at Ignite Global Media can help you with your international filming needs and all of that within competitive video production rate. Don’t hesitate to contact us if you need a free consultation as well.