As we have said once before, startups are an everyday occurrence in the business world. Starting a brand new company can be complicated and at… Read More »How to Grow Your Startup? – 3 Founders Shared Their Best Marketing Practices
What is Digital Marketing?
Most importantly what is its role in the company’s promotion and ROI? It involves the marketing of all products or services using digital technologies on the Internet. This can include display advertising, mobile apps or any other digital mediums.
In this category, you will be able to read more about different parts of digital marketing. Find out more about Content Marketing, your brand your voice, then how to make your video go viral, or why you should invest in digital marketing.
Doing business in a digital world requires an exceptional digital presence especially through digital marketing. It is a necessity rather than a choice to be digitally present and be successful at it. The internet itself provides us with numerous tools to do that but the tricky part is how to use those to our advantage.
It is imperative that you understand customer’s behaviors and their trends to search and find information online. Search engines make use of their algorithms to decide on the most effective way to present results with the highest level of relevance and trustworthiness for their customers. In simple terms, Google is a very large library of information and your brand/company website is merely one book out of millions. Search Engine Optimization practices educate/help Google understand what your website is about and how trustworthy it is compared to others.
Even though being digitally present looks easy on paper, in reality, it is extremely hard to score a high mark in all these aspects. In order to have success in your marketing campaign you need to first have a clear goal, have the know-how and resources for the execution and the team to monitor and act upon the results.
For those of us spending our working hours (and a good portion of our free time, as well) thinking about content marketing trends, it should… Read More »6 Key Content Marketing Trends to Follow in 2021
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Today, startups are an everyday occurrence in the business world. You all know someone who has a startup. Maybe you are someone who dipped their… Read More »5 Reasons Why Startups should hire a Digital Marketing Agency
Did you just record a heart-melting moment of your little kitty or accidentally captured an unusual situation at a protest? There you go, you already… Read More »Ultimate Guide: How to Make Your Video Go Viral for Free – Updated 2020
As a tech startup, you already leave the impression of a highly innovative business that is offering something that would make people’s lives easier. But,… Read More »8 Effective Marketing Strategies for Tech Startups that Lead to a Guaranteed Growth
Have you heard about this new thing called TikTok? If you haven’t you might wanna do some research about it. TikTok has over one billion… Read More »Social Media App: Why You Should Use TikTok?
Staying on top of the game in the digital marketing sphere is very challenging and finding out which events are worth visiting. You have to… Read More »Top Digital Marketing Events Worth Visiting
Nowadays, rarely do we find people that are not connected to at least one platform on social media, whether it is Facebook, Twitter, or Instagram.… Read More »The 10 Most Common Mistakes in Social Media Marketing