How to Create the Best Company Culture Video

Boost Your Brand Awareness by Creating a Killer Company Culture Video

The company culture video is not a new concept in the digital marketing world, however, once you learn more about it and what it means for your brand, it will become a crucial part of your strategy. One thing is certain – you need to promote your company with video! First of all, let’s remind ourselves that a brand is everything you do within the company that identifies it as distinct from any other company. So, to accomplish your mission and boost your business, what you need to do is highlight all the features that make your business genuine. Before anything else, you can’t run a business without employees, right?

Everything starts with them and depends on them. Happy and satisfied employees lead to happy and satisfied costumers. You can organize a day tour around your company and then squeeze the highlights in a short video. Show to the people how you treat them and how they treat each other. Your future employees will form their opinion about your company based on how you treat your current employees. And this is what will make them want to work in your company and make them recognize your brand.

What is Company Culture Video?

Well, there is no definition by the book, but I’ll explain it the best I can. This type of video is about getting people to know your company better and what you stand for. By people, I refer to your potential clients, employees, collaborators, etc. With a video, they can have a glimpse of the working atmosphere, the employees, or better said YOUR BRAND STORY. The most important thing is finding just the right balance between showing the positive sides without the impression that it is manufactured and scripted. The reality is that every single one of us wants something to relate to, to know better, to become familiar with and to get approval that it’s the right thing to do. No one wants the anticipation of the unknown, so give them valuable insight- two-minute culture video, and let them come to you.

Are There Any Benefits? – Without a Doubt!

Trust and Loyalty

Videos are considered to be a more direct way to get to your target audience. Video by video, they’ll get the feeling they know you, therefore you gained their trust. They will become loyal to your vision, product, brand in general.

Improved Recruitment Marketing Strategy

Having in mind that on average we spend one-third of our lives at work, I would like to underline the importance of this environment. We all want to be part of a company with a strong culture that aligns with our beliefs and values. Moreover, we want to feel good and be ourselves. So, to welcome new talent, you must be creative in showing why he/she should work for you and not other companies. And the best way to do that is by getting two or three of your employees to share a story about their personal experience. To speak about topics such as working atmosphere, vacations, bonuses, the team, etc. Corporate culture videos are a quite good strategy to attract your future ”what would I do without you” type of employee.

Boost Your Team’s Morale

I like to think of company culture videos as something close enough to team building. What else can bring them closer more than a funny company culture video? Think about it. Filming your employees while they do different activities in a positive atmosphere; working together, drinking coffee, doing funny stuff and laugh. Ultimately, this will help to create a fulfilling and challenging work environment not just for your team, but for you, too.

Increase Your Audience Engagement

The audience engagement is all about QUALITY. The video content should be something new and insightful. It’s the assurance that they will return to your site as a trusted source. And by the way, don’t let them find you. Get exposure to the highest level. And by creating this video type you’ll witness its power and benefits. A couple of videos per year, yes it’s a cost, but will drive awareness. That’s for sure.

Sharing is Everything

Share and share. Not to mention Youtube, Vimeo, Dailymotion. Use it for an e-mail campaign or recruitment strategy. Of course, on your website (About us) and other social media platforms. Get your friends, family, and co-workers to share it too. Maybe it will become viral , who knows? And hey, don’t forget to optimize your video content.